Belinda Chellingworth

About Us - The Early Years


Bel (She/Her) is a circular economy expert, experienced waste manager, change maker and thought leader.

She grew up on bushland acreage in Western Sydney (Darug), dodging snakes, marvelling at tadpoles and refining her spider catching skills.

The first resource she learned to value as finite was water – rainwater tanks sat in place of convenient mains supply, and when low, there was no more unless a truck came.

Her love of nature paved career dreams of Zookeeping or just being a mermaid.



She studied Science (Biodiversity) and spent her early career caring for animals and educating the public at what was then known as ‘Taronga Zoo’.

She continued in environmental education and tourism, has ventured to every continent independently, and gained expertise in environmental issues, sustainability and corporate responsibility globally as a result.

Real World Experience

Bel’s scientific training and global experience underpins her systems thinking. She assesses problems and create solutions with the end-to-end process front of mind.

She has a strong track record of delivery in government, not for profit and large organisations. She has previously led Circular Economy for several influential businesses including the London School of Economics, The GPT Group, Australia Post and ALDI Stores AU.

Bel doesn’t sit in the ‘Ivory Tower’ or assumes – she is hands on and finds out.

Bel lives for a site visit and thrives on engaging and exploring everywhere from the Board Room to the back dock.

Our Approach 


Bel is enthusiastic, collaborative and pragmatic.

Services are:

  • Bespoke and relevant to each client
  • Focused on capacity building
  • Considered, with lasting impact
  • Evidence based
  • Design with commercial acumen
  • Timely

We specialise in the property, retail, logistics, sharing economy, reuse and resource recovery sectors.

We thrive on authenticity, integrity and data driven decision making, whilst maintaining good humour, focus and a collaborative mindset.

We help show the way & learn as we go

We are committed to being the change we'd like to see.

From car sharing, to using a KeepCup to maintaining a 'circular wardrobe' – we implement best practice in our operations to keep ourselves accountable, learn the ropes, be able to empathise with our clients, and inspire others to embrace the principles of circularity.

It is addictive!

Bel has also systematically reduced her landfill footprint over the years, and now only produces <1kg per quarter for consumables.


Influencing beyond the desk, distribution centre or dock

Bel blends her passion for waste avoidance with her community pursuits, acting as the Chief Sustainability Officer for the Bondi Surf Girl Riders and Sydney Alterna Choir.